Public Relations

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Public Relations

Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.[1] Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.[2] This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing[3] or advertising.[4] An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article.[5] The aim of public relations is to inform the public, prospective customers, investors, partners, employees and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government,government agencies and public officials as PIOs and nongovernmental organizations and nonprofit organizations. Jobs central to Public Relations include account coordinator, account executive, account supervisor and media relations manager.[6] Those interested into public relations should have strong written and speaking abilities, be team focused and creative. A masters in strategic communication will enhance a marketing or communication BS or BA and make prospective employers more competitive in the job market.

Public relations specialists establish and maintain relationships with an organization’s target audience, the media and other opinion leaders. Common responsibilities include designing communications campaigns, writing news releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as organization’s spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management [7] Success in the field of public relations requires a deep understanding of the interests and concerns of each of the client’s many publics. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity.[8]

Newport News

Newport News is an independent city located in the Commonwealth of Virginia. As of the 2010 census, the population was 180,719.[5] In 2013, the population was estimated to be 183,412,[6] making it the fifth-most populous city in Virginia.

Newport News is included in the Hampton Roads metropolitan area. It is at the southeastern end of the Virginia Peninsula, on the northern shore of the James River extending southeast from Skiffe’s Creek along many miles of waterfront to the river’s mouth at Newport News Point on the harbor of Hampton Roads. The area now known as Newport News was once a part of Warwick County. Warwick County was one of the eight original shires of Virginia, formed by the House of Burgesses in the British Colony of Virginiaby order of King Charles I, in 1634. The county was largely composed of farms and undeveloped land until almost 250 years later.[citation needed]

In 1881, 15 years of explosive development began under the leadership of Collis P. Huntington, whose new Peninsula Extension of the Chesapeake and Ohio Railway from Richmond opened up transportation along the Peninsula and provided a new pathway for the railroad to bring West Virginia bituminous coal to port for coastal shipping and worldwide export. With the new railroad came a terminal and coal piers where the colliers were loaded. Within a few years, Huntington and his associates also built a largeshipyard. In 1896, the new incorporated town of Newport News, which had briefly replaced Denbigh as the county seat of Warwick County, had a population of 9,000. In 1958, by mutual consent by referendum, Newport News was consolidated with the former Warwick County (itself a separate city from 1952 to 1958), rejoining the two localities to approximately their pre-1896 geographic size. The more widely known name of Newport News was selected as they formed what was then Virginia’s third largest independent city in population.[citation needed]